Saheeb
the Behavioural Scientist.
Losing weight is hard.
Make it easy using psychology.
Stop blaming yourself.
Blame your system.
01
No matter how hard you try, you can't stay consistent
Eat less, move more — knowing what to do is simple. But actually taking action consistently is the hard part.
02
You blame yourself for not having enough discipline
You try to be more 'disciplined' but you still give up. Trying to be disciplined clearly doesn't work, you need a new approach that actually works.
03
The fix isn't to try harder
It's to stop fighting your psychology and start working with it making it so easy to take action. This way, you don't rely on discipline, but more automatically take action, so you stay consistent and glow up!
Effort is the enemy.
Stop relying on willpower.
Conventional weight loss approaches don't understand you - they don't acknowledge how humans work. Those approaches are impossible to stick to and just tell you to "be more disciplined". They ask you to override your instincts, resist your cravings, and sustain deliberate effort indefinitely. But that's not how humans work. Things that require effort cannot be sustained - effort is the enemy. By sticking with the conventional approach you will stay stuck in the vicious cycle of trying to lose weight, failing, and trying again.
The only approach that actually works is one that stops fighting your brain and starts working with it. By using strategies that work with how your brain is motivated, you can make the right actions become automatic, effortless, and sustainable so that you can finally become the version of yourself you know you can be.
Built on the science of how humans
actually behave.
01
LSE behaviour change expert
Trained at the London School of Economics, under world-leading experts in behavioural science, I am an expert in understanding and changing human behaviour. Using the most cutting-edge understanding of human behaviour, my advice is designed to actually help you take action and change.
02
Rigorously researched advice
Most weight loss advice is created by people who don't actually understand how to change human behaviour. They just tell you to be more disciplined and wonder why you can't follow it. Every strategy I teach is grounded in the scientific research on how humans work and what is shown the be effective. I don't just read one research paper and take it's word, I interrogate the research, probe solutions, before giving you unmatched advice.
03
Based on what actually works
This approach has been refined through feedback from real people, just like you. Identifying what advice works and is easy and practical to follow.